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Join the world’s most rapidly growing fitness community: 10,000+ gyms, 150+ countries, one powerful movement. CrossFit delivers results that keep people coming back, and a model that empowers local owners to thrive.
Connect with us to learn more about the affiliation process and requirements from our dedicated affiliate team.
CrossFit is the most recognized fitness brand in the world. Our affiliate program is a proven business model with low fixed and affiliation costs, high member retention, and powerful brand recognition. With strong global demand and solid business fundamentals, it’s a clear path to building a lasting, high-impact gym.
Keep more of what you earn, no percentage-based fees, ever.
CrossFit affiliates retain members nearly twice as long as the industry average, ensuring higher revenue stability and sustained growth.
Every gym is independently owned, giving you full control but with the support of a globally trusted brand. It’s the best of both worlds, genuine autonomy without the fees or restrictions of a franchise.
You’re not just building a gym, you’re creating a community hub. CrossFit gyms are places where friendships form, people connect, and members support each other as they overcome challenges and grow together.
You no longer need to complete your Level 1 Course before starting the application process. Begin the process now, access exclusive tools, and work toward your certificate as you go. Your Level 1 is only required when you're ready to begin your application form.
Harness the strength of the CrossFit brand and join a global community of affiliate owners. Our expert resources support you at every step:
• Business Planning: Clear templates for financials, staffing, and goals.
• Location Guidance: Tips to choose the best spot and avoid pitfalls.
• Financial Tools: Budget planning and break-even forecasts.
• Marketing Materials: Ready-made campaigns to build local buzz.
• Operational Systems: Proven playbooks for efficient management.
CrossFit affiliation is unique. As a CrossFit affiliate, you own your gym and make the key decisions, from programming to staffing. You’ll have the freedom to build your vision without franchise fees, backed by the recognition and support of a trusted global brand.
Every affiliate gets access to CrossFit’s comprehensive support system after starting the application process. From marketing to operations, you'll receive a proven framework designed to help you grow with confidence. Once you apply, the full Playbook unlocks.
Most fitness business models force a tough choice: either pay 10–16% of your revenue to a franchise or stay independent and fight for visibility. CrossFit offers a smarter alternative: an affiliation fee averaging just 1.8% of typical revenue, delivering immediate brand recognition, full operational freedom, and numerous valuable benefits. High returns, low friction, and zero royalties.
Open your CrossFit affiliate and lead the fitness revolution in your area. Benefit from unrivaled support, expert resources, and a globally recognized brand. Your journey begins today: take the first step toward affiliate ownership.
This is a one-time fee paid during the application process. It covers the administrative cost of reviewing your application, business plan, and affiliate readiness.
The annual affiliate fee is $2,500-4,500 USD, depending on your location. It includes branding rights and affiliate resources.
No, but you’ll need a plan and proposed location details.
One team member must have a CrossFit Level 1 Certificate before opening your gym and you must sign the affiliate agreement.
You get marketing guides, coaching tools, and partner discounts.
Yes. Programming is fully in your control.
Yes, but you can combine it with words that reflect your brand.
It usually takes 2-4 weeks, depending on your prep and application completeness, but you can take up to a year to complete the process.